Core principle

Public voting does not create the shortlist.

Public voting measures each nominee’s public value, clarity and relevance. The result of this stage is added to the final evaluation and is considered by the Jury and the Expert Council, but it does not independently determine whether a nominee enters the shortlist.

Final decision

Winners are selected by the total final score.

The average score of each stage is calculated separately. In open nominations, the public voting average, the Jury average and the Expert Council average are added together. If scores are tied, the Expert Council makes the final decision with a written justification.

Nominations

Five nominations, four open application tracks

The ZƏKA Award is presented in five main nominations. The application form is open only for the first four nominations. The fifth nomination — Tech Xəbər Seçimi — is conducted as an editorial selection.

Open application

Government AI Solution of the Year

AI solutions in public services, public administration, citizen services and digital transformation.

Open application

Private Sector AI Solution of the Year

AI applications that create value in the corporate sector, business processes, customer experience, productivity and commercial results.

Open application

AI Startup of the Year

Startups with a scalable and innovative AI product or platform that creates a new market opportunity.

Open application

AI Creator of the Year

Individual creators and teams creating content, media, design, education, social platform or creative products with AI tools.

Editorial selection

Tech Xəbər Seçimi

There is no open application for this nomination. Candidates are nominated directly by the editorial team, do not go through public voting, but are evaluated by the Jury and the Expert Council.

Rule

One project, the relevant nomination

A participant must submit the same project only under the logically relevant nomination. The Organizing Committee may clarify the nomination during the eligibility review.

Official timeline

Stages and transition rules

The process is conducted sequentially: application intake, eligibility review, public voting, jury evaluation, shortlist and the Expert Council final.

August 20 — September 30, 2026

Application intake

Participants submit the project description, AI component explanation, results, demos/links and supporting materials through the online form.

Open
October 1 — 7, 2026

Public voting

Nominees who pass the eligibility review are presented to the public. This stage does not create the shortlist; it only affects the final score and the context of professional evaluation.

0–5
October 8 — 12, 2026

Jury evaluation and shortlist

The Jury evaluates nominees across five professional criteria. The shortlist is formed only at this stage. If a nomination has fewer than 9 candidates, all nominees in that nomination move to the next stage.

0–10
October 13 — 14, 2026

Final evaluation by the Expert Council

The Expert Council forms the final score by considering public voting results, Jury scores, internal comments and all submitted materials.

0–15
October 15, 2026

Award ceremony

Winners in each nomination are announced at the official ceremony. Public disclosure includes only final results and final average indicators.

Final

Evaluation mechanics

How are scores calculated?

At each stage, an average score is calculated from the scores given across the criteria. Then the stage averages are added together to create the final ranking within each nomination.

Final formula for the 4 open nominations

0–5Public voting average score
+
0–10Jury average score
+
0–15Expert Council average score

Maximum final score: 30 points. The winner in each nomination is the participant with the highest final score.

Editorial selection

Formula for Tech Xəbər Seçimi

This nomination is not submitted to public voting. The final score is calculated as the sum of the Jury average score and the Expert Council average score. Maximum score: 25 points.

Tie score

If there is a tie in the final

If two or more nominees receive the same final score, the decision is made by the Expert Council. The Council provides a written justification in terms of public benefit, real impact, AI depth and risk management.

Shortlist rule

ConditionTransition ruleRole of public voting
If a nomination has 8 or fewer nomineesAll nominees move to the Expert Council stage after the Jury evaluation.It is added to the final score, but does not create a transition decision.
If a nomination has 9 or more nomineesThe TOP-8 nominees with the highest Jury average score enter the shortlist.It is not included in shortlist ranking; it is visible as context for the Jury and experts.
Tech Xəbər SeçimiCandidates nominated by the editorial team are evaluated directly by the Jury and the Expert Council.Not applicable.

Evaluation base

Criteria and explanations

Each criterion is applied not merely as a name, but as an evaluation logic: what is measured, how it is checked and why it matters.

Public voting

3 criteria · each scored from 0 to 5

The public audience evaluates whether the project is understandable, relevant and useful for society.

Jury evaluation

5 criteria · each scored from 0 to 10

The Jury evaluates the project’s technological, business, application and execution quality from a professional perspective.

Expert Council

10 criteria · each scored from 0 to 15

At the final stage, experts combine public, professional, strategic and risk-based evaluation.

Relevance
Shows how important the problem addressed by the project is today. The audience evaluates whether the project comes from a real need, fits current challenges and matters for the country, market and society.
Public benefit
Measures the positive impact the project creates for people, organizations, public services, business or the wider ecosystem. A high score shows that the solution is not only technically interesting, but also creates real value.
Clarity
Evaluates how simply, clearly and transparently the project is presented. The audience should clearly understand what the AI solution does, whom it helps and what result it creates.
Innovation
Measures whether the solution stands out through a new approach, different product logic, a unique field of application or a more effective way to solve an existing problem.
AI depth
Evaluates whether artificial intelligence is not a decorative feature, but the core value-creating component. Model choice, data use, automation level and AI’s role in decision-making are considered.
Application potential
Shows the solution’s usability in a real environment, its ability to integrate into market or institutional processes, scalability potential and the level of implementation barriers.
Real impact
Evaluates measurable results the project has already created or can reasonably create: user numbers, savings, revenue, productivity growth, social value and other concrete indicators.
Team and execution
Measures the team’s capability, experience, speed, quality of submitted materials and ability to implement the project. A strong idea becomes valuable only through strong execution.
Relevance
Experts evaluate the project’s fit with the strategic agenda, country and market needs and AI ecosystem development priorities.
Public benefit
Measures how the project’s benefit extends beyond individual users to society, a sector, the economy or public services.
Clarity
The solution’s message, explanation, user value and result logic must be clear and verifiable even at expert level.
Innovation
Evaluates how new the solution is in the local and regional context and whether it creates a distinctive market advantage.
AI depth
Analyzes the technical depth of the AI component, data processing logic, model and algorithm choice, automation and learning potential.
Application potential
Measures the project’s ability to move from pilot to real deployment, and from real deployment to wider use, including integration and operational resilience.
Real impact
Experts consider measurable results, evidence, user and market reaction, and economic and social impact.
Team and execution
Evaluates the team’s ability to develop the project sustainably, work with partners, manage resources and deliver results.
Technical implementation
Architecture, data security, performance, integration, product stability, demo or working prototype quality are evaluated. This criterion shows the level at which the idea has become a real technical product.
Ethical fit and risk management
Measures responsible use of the AI solution, transparency, bias risks, privacy, security and how the risk of misuse is managed. This criterion protects the reputation of the award and the long-term reliability of the project.

Transparency and internal control

What information do the Jury and experts see?

Evaluation is not only about final numbers. In the internal system, comments, scores and justifications are stored for each nominee.

Access to the full application database

The Jury and the Expert Council can see all applications: approved nominees, shortlist participants and applications rejected at the initial stage due to eligibility reasons. Rejected applications are not made public and do not participate in the competition, but remain visible in internal review to verify the objectivity of the process.

Mandatory comment and justification

Members of the Jury and the Expert Council must leave a short comment or justification for each nominee. These comments, assigned scores and evaluation history are visible in the internal panel to the Jury and the Expert Council.

Public disclosure principle

Public sources do not show which individual juror or expert voted for whom or how. The public sees only final results, final average indicators and official winner announcements.

Confidentiality

Technical, commercial and personal information submitted in application forms is used for evaluation purposes. Where necessary, the Organizing Committee may request additional evidence, a demo, links or supporting materials.

Who can apply?

General eligibility criteria

  • Real AI component: the project must use artificial intelligence as a mechanism that creates core value.
  • Connection to the Azerbaijani ecosystem: the project must be developed or implemented in Azerbaijan, target the Azerbaijani market or be connected to an Azerbaijani team.
  • Verifiable information: submitted results, links, profiles, demos and indicators should be as verifiable as possible.
  • Reliable submission: false information, plagiarism, manipulation and violation of third-party rights are grounds for disqualification.
  • Relevant nomination: open application is possible only for 4 nominations; Tech Xəbər Seçimi is formed by the editorial team.

Official rules

Participation, eligibility and disqualification

These rules are applied to ensure that evaluation is fair, verifiable and reputationally safe.

Initial eligibility review

The Organizing Committee checks applications for formal compliance, completeness of information, nomination choice and the presence of an AI component. This stage does not create an evaluation score.

Accuracy of information

The participant is responsible for the accuracy of the submitted information. If false, inflated or unverifiable information is discovered, the application may be removed at any stage.

Manipulation is prohibited

The use of bots, mass fake accounts, technical manipulation and unethical promotion methods in public voting is prohibited. If suspicious activity is detected, results may be cancelled.

Authority of the Organizing Committee

The Organizing Committee reserves the right to correct technical errors, clarify the nomination of an application, request additional information and make decisions in cases of rule violations.

FAQ

Frequently asked questions

Does public voting affect the shortlist?
No. Public voting does not create the shortlist and does not independently determine a nominee’s transition. Its average score is added to the final result and is considered by the Jury and experts as context.
When is the shortlist formed?
The shortlist is formed only after the Jury evaluation. If a nomination has fewer than 9 nominees, all nominees move to the next stage. If there are 9 or more nominees, the TOP-8 by Jury score enter the shortlist.
Can I apply for Tech Xəbər Seçimi?
No. This nomination is conducted as an editorial selection. Candidates are nominated directly, do not participate in public voting, but are evaluated by the Jury and the Expert Council.
Whose scores will be public?
Individual Jury and expert votes are not shared publicly. The public sees only final results and final average indicators.
Will the Jury and experts be able to see rejected applications?
Yes. For internal control and objectivity, they will be able to review the full application database. However, rejected applications are not made public and do not participate in the competition.